Pepsi Overtakes Coke As World’s Most Effective Brand In Effie Index

Pepsi has been named as the world’s most effective brand in Effie Worldwide’s 2018 Effie Effectiveness Index, replacing last year’s top brand Vodafone.

Pepsi swapped places with the mobile network, which dropped to fourth in the ranking. Pepsi also overtook arch-rival Coca-Cola, which fell from second to third – swapping places with McDonald’s.

The rest of the top 10 brands was made up of Movistar, IBM, KFC, Chevrolet, Mastercard, Burger King, Poker and Sr Toronjo, with the last three of these tied for tenth place.

Pepsi’s parent company PepsiCo was also recognized in the most effective marketer category, rising from fifth to second – behind only Unilever, which retained its place at the top of the list. It is the fifth time since the ranking began in 2011 that the FMCG giant has been named most effective marketer.

Procter & Gamble, however, fell from third to sixth – marking the first time since 2011 the Gillette and Pampers owner did not make the top five.

Elsewhere Nestlé fell one place to third, and The Coca-Cola Company, which topped the list in 2016, held on to fourth place. Mars broke into the top five for the first time, in fifth place, with AB InBev, Heineken, McDonald’s and Vodafone completing the top ten.

Among agency networks, McCann Worldgroup climbed to number one, unseating BBDO Worldwide, which fell one place. Ogilvy, DDB, OMD, Y&R, Leo Burnett, Grey, MullenLowe, and TBWA completed the top ten.

Sancho BBDO, based in Bogota, Colombia, was named the most effective agency. While 13 countries were represented in the top 20 of this category, there were no UK agencies – with Hungary, Romania, and Turkey the only European countries to appear in the top 20.

The ranking of the most effective agency holding groups was unchanged from last year, with WPP topping the list, followed by Omnicom, IPG, Publicis Groupe and Dentsu.

The 2018 Effie Index is compiled from 3,476 finalists and winning entries from worldwide Effie Awards competitions between during 2017, with brands, marketing and agencies receiving points for each Grand Effie, Gold, Silver, Bronze and finalist place they achieve.

Traci Alford, president and chief executive of Effie Worldwide, said: “The Global Effie Index has become the gold standard for measuring marketing effectiveness throughout the world.

“Despite a rapidly changing landscape, Effie winners continue to create exceptional work, deliver results in all forms and drive growth for their businesses. The top-ranked teams represent the very best of our industry, and we offer them our sincerest congratulations.”

Comments

Twitter Blocks Audrey Skhosana Who Exposes Her Breasts Online

Popular social media platform Twitter has blocked a South African woman who is in the habit of going topless to expose her bare breasts on the site. According to the website policy, she was blocked for indecent exposure. Audrey Skhosana constantly shares photos of her Unclad breasts and those of other South African girls to "promote their culture and heritage". In one of her posts, she had written: Can @Twitter allow me to at least update my profile picture cause ever since I was unblocked I can't even post images anymore Nkosiyam. As a result, Twitter blocked her. However, a lot of people called out Twitter for blocking her for showing her breasts, yet leaving other accounts that post pornographic contents. Following the complaint from Twitter users, her account was unblocked and the first thing she did was post another photo of her boobs. She captioned it: "Lotjhani! Yes I'm not ashamed of who I am, My Heritage My Pride. Dankie #n

Man And His Four Daughters Die In Car Crash In U.S. (Photos)

A New Jersey father and his four daughters were killed in a car wreck on Friday afternoon as the family made their way back home from a trip to Ocean City, Maryland. Police said the family of six was traveling northbound on Route 1 in Delaware just before 4pm when a maroon pickup truck crossed the center median into oncoming traffic slamming into the family's white Toyota Sienna minivan. The minivan came to stop on the median and looked unrecognizable in photos. Authorities said five of the family members were killed in the crash and pronounced dead at the scene. They have been identified as 61-year-old Audi Marquez Trinidad and his four daughters Kaitlyn, 20; Danna, 17; and twins Melissa and Allison, 13.

Houseboy Poisons Naval Officer And Kills His Girlfriend In Port Harcourt. (Photos)

Sequel to the reported death of one Lorren F; identified as the girlfriend to LT.Abubakar Yahaya Yusuf a serving personnel with the Nigeria Navy in his official quarters in Borikiri Port-Harcourt and the subsequent disappearance of the Naval Officer. Operatives of the IGP-Intelligence Response Team swung into immediate action and with the aid of Technical intelligence and unrelenting follow-up by the Operatives, led to the arrest of one Taddues Jaja 'M' 28yrs. Upon his arrest, Jaja made very graphic confessions on how he murdered Lorren the girlfriend of the Naval Officer during an argument and that In a bid to cover up his crime, he also murdered the unsuspecting officer by poisoning his drink with an overdose of a drug named "Talen" and sent a text message with the late officer's phone to one Joy- a friend of the late girlfriend, stating that the Navy Officer had murdered his girlfriend over a dispute. Jaja then drove the corpse of the officer to a

Choicekings world connect

Search This Blog