Skip to main content

Pepsi Overtakes Coke As World’s Most Effective Brand In Effie Index


Pepsi has been named as the world’s most effective brand in Effie Worldwide’s 2018 Effie Effectiveness Index, replacing last year’s top brand Vodafone.

Pepsi swapped places with the mobile network, which dropped to fourth in the ranking. Pepsi also overtook arch-rival Coca-Cola, which fell from second to third – swapping places with McDonald’s.

The rest of the top 10 brands was made up of Movistar, IBM, KFC, Chevrolet, Mastercard, Burger King, Poker and Sr Toronjo, with the last three of these tied for tenth place.

Pepsi’s parent company PepsiCo was also recognized in the most effective marketer category, rising from fifth to second – behind only Unilever, which retained its place at the top of the list. It is the fifth time since the ranking began in 2011 that the FMCG giant has been named most effective marketer.

Procter & Gamble, however, fell from third to sixth – marking the first time since 2011 the Gillette and Pampers owner did not make the top five.

Elsewhere Nestlé fell one place to third, and The Coca-Cola Company, which topped the list in 2016, held on to fourth place. Mars broke into the top five for the first time, in fifth place, with AB InBev, Heineken, McDonald’s and Vodafone completing the top ten.

Among agency networks, McCann Worldgroup climbed to number one, unseating BBDO Worldwide, which fell one place. Ogilvy, DDB, OMD, Y&R, Leo Burnett, Grey, MullenLowe, and TBWA completed the top ten.

Sancho BBDO, based in Bogota, Colombia, was named the most effective agency. While 13 countries were represented in the top 20 of this category, there were no UK agencies – with Hungary, Romania, and Turkey the only European countries to appear in the top 20.

The ranking of the most effective agency holding groups was unchanged from last year, with WPP topping the list, followed by Omnicom, IPG, Publicis Groupe and Dentsu.

The 2018 Effie Index is compiled from 3,476 finalists and winning entries from worldwide Effie Awards competitions between during 2017, with brands, marketing and agencies receiving points for each Grand Effie, Gold, Silver, Bronze and finalist place they achieve.

Traci Alford, president and chief executive of Effie Worldwide, said: “The Global Effie Index has become the gold standard for measuring marketing effectiveness throughout the world.

“Despite a rapidly changing landscape, Effie winners continue to create exceptional work, deliver results in all forms and drive growth for their businesses. The top-ranked teams represent the very best of our industry, and we offer them our sincerest congratulations.”

Comments

Post a Comment

Popular posts from this blog

10 Skills That Are Super Useful To Know In The 21st Century

Technological advancement has made life in the 21st century both fun and challenging. It is fun for the millennial who moves along with technological tides, while it is challenging for those who decide to remain stagnant. Generally, there are four currencies in the 21st century that will make life easy when you have any of them. These currencies are; ideas, information, relationship and skills. However, our focus on this article will be on one of the currencies of the 21st century – skills. So, sit back and read the skills that are super useful to know in the 21st century. Regardless of the job you do, you should learn one of these skills that are super useful to know in the 21st century. This will make you to be a solution provider in whatever situation you find yourself. There are certain skills that are useful in every job. And when you make sacrifice to learn these skills you will become indispensable in your department. This will definitely be a great plus to your ca...
Post a Comment
Read more

doctors-separate-conjoined-twins-yola after hours of surgery

A team of surgeons led by the Chief Medical Director of the Federal Medical Centre (FMC), Yola, Professor Auwal Abubakar, has successfully separated four-month-old conjoined female twins. Professor Auwal disclosed the development to journalists at a news conference in Yola yesterday. “We have a successful separation of conjoined female twins (Omphilopagus),”he said, adding that the development was recorded following a team work by different medical units. He said the surgery was conducted on May 14, adding that the chances of survival of the twins were excellent. The director said it took his team four hours to perform the operation which was the second of its kind in the hospital. He noted that Nigeria had medical personnel that could compete with their counterparts in developed countries. The father of the twins, Muhammad Ramat from KasuwanShanu in Maiduguri, thanked the management of the hospital for paying the bills for the surgery.
Post a Comment
Read more

Real Madrid deny making €310m Neymar offer to PSG

After reports on Spanish television suggested the club had made a world-record offer for Neymar, the Merengue denied the claims Real Madrid have issued a strong denial after reports in Spain claimed a world-record offer has been made to Paris Saint-Germain to buy Neymar. The Brazil superstar has been linked with Madrid ever since leaving LaLiga rivals Barcelona for PSG last August. PSG paid a world-record €222million to trigger Neymar's release clause but, although the forward fired the club to a domestic treble, reports have indicated he has failed to settle in Paris. http://www.goal.com/en-ng/news/real-madrid-deny-making-310m-neymar-offer-to-psg/rl4g7k0m5h4j1ivgxcznuv6jk
Post a Comment
Read more